When choosing to purchase an item, especially one at a significant cost, everyone could do with advice. And with the growth in online communities and creators going niche in their focus of content expertise, there is more access to product information and reviews than ever before.
As the cost of living crisis continues and consumers in the world’s richest nations see their spending power lessen, more than half of U.S. and U.K. adults are turning to influencers to help them discover cheaper options when shopping around.
In a survey of 2,000 adults from both countries, We Are Social and Statista discovered that 59% of social media-using respondents found help in discovering cheaper products or services through influencers, who have begun to post more budget-friendly content.
The Knowledge Flex
The report, titled Rethinking Value During a Cost of Living Crisis, was produced in response to the way people’s behaviors are changing on social media, as...
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