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In-house agencies are not a nascent trend anymore, according to a new study from the Association of National Advertisers (ANA), in which 82% of ANA member respondents said their company has an in-house agency.
The ANA conducts the study, called, “The Continued Rise of the In-House Agency: 2023 Edition,” every five years. Its results show there’s been a significant increase in in-housing during the last decade, with 58% of survey respondents in 2013—a 20-point rise from 2018—indicating they had in-house advertising capabilities.
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