Omnicom Media Group Names Former Forrester Analyst Joanna O'Connell NA Chief Intelligence Officer

The group wants to 'bridge the gap' between media expertise and thought leadership

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Former Forrester analyst Joanna O’Connell is joining Omnicom Media Group (OMG) as its first chief intelligence officer in North America. At the helm of the group’s marketplace intelligence team, O’Connell will continue her work as a media analyst to provide the group’s clients insight into market trends and changes.

O’Connell began her career in 2000 at the agency Avenue A, and now joins OMG after taking a hiatus from the agency side of the business.

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