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Amid a tough global economic outlook, 62% of people believe the best companies succeed in making their lives easier, according to Wunderman Thomson.
With connectivity at their core, Verizon and WhatsApp are trying to do just that, developing products and campaigns to serve global communities and cultivating their brands in the process.
Speaking at Brandweek in Miami, Cheryl Gresham, chief marketing officer at Verizon Value, and WhatsApp global head of marketing Vivian Odior sat down with Adweek community editor Luz Corona to discuss how they’re cultivating meaningful connections with consumers and democratizing access to their services.
Going ‘all in’ for consumers
Since joining Verizon from TikTok in 2021, Gresham’s role has evolved to spearhead the telco’s newly formed Verizon Value organization, which debuted in 2022 to better serve the 23 million U.S.
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