WhatsApp and Verizon Are Listening Closely to Underserved Consumers

The pair's top marketers on how value and functionality can cultivate brand

Leaders from Glossier, Shopify, Mastercard and more will take the stage at Brandweek to share what strategies set them apart and how they incorporate the most valued emerging trends. Register to join us this September 23–26 in Phoenix, Arizona.

Amid a tough global economic outlook, 62% of people believe the best companies succeed in making their lives easier, according to Wunderman Thomson.

With connectivity at their core, Verizon and WhatsApp are trying to do just that, developing products and campaigns to serve global communities and cultivating their brands in the process.

Speaking at Brandweek in Miami, Cheryl Gresham, chief marketing officer at Verizon Value, and WhatsApp global head of marketing Vivian Odior sat down with Adweek community editor Luz Corona to discuss how they’re cultivating meaningful connections with consumers and democratizing access to their services.

Going ‘all in’ for consumers

Since joining Verizon from TikTok in 2021, Gresham’s role has evolved to spearhead the telco’s newly formed Verizon Value organization, which debuted in 2022 to better serve the 23 million U.S.



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