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Following its launch just one year ago, PepsiCo’s Starry lemon-lime soda will make its Super Bowl debut in 2024 in a 30-second spot starring rapper Ice Spice.
Created by VaynerMedia, the “Love Triangle” ad features Starry’s mascots, Lem and Lime, hanging out with Ice Spice as she’s confronted by her “ex,” another brand of lemon-lime soda. The ad urges viewers to follow Ice Spice’s lead with the tagline, “It’s time to see other sodas.”
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