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PepsiCo brand Starry may be a rookie in the soda category, but it’s already looking to mint its MVP status as the new official drink of the NBA, WNBA and NBA G League this All-Star Weekend.
To celebrate its debut on one of the biggest sports stages of the year, Starry—which launched just a month ago—added actor, singer and burgeoning media mogul Keke Palmer to its talent roster for a new ad set to debut during the telecast of the NBA 3-Point Contest.
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