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Shoppers can scan the QR code under the lid of each bottle of Love Is Wine Chardonnay to launch an augmented reality experience that allows them to view a stage in AR and open a virtual door for a chance to win a trip to a resort in Playa Del Carmen, Mexico that has been featured on the show.
“Partnering with Cupcake Vineyards and Netflix for Love Is Wine is the perfect opportunity to integrate augmented reality seamlessly into the consumer experience,” said Keith Curtin, chief revenue officer at Blippar. “This collaboration strengthens the bond between consumers, the brand and the show by offering moments of connection with friends and family over a glass of wine.”