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JD Sports Aims to ‘Catch ‘Em All’ Through Pokémon Go/ Nike Tie-In

Pokémon Go will create in-game locations to drive players to JD Sports shops across Europe.

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To Be King of Candy Crush, You’ll Have to Get Through Khloé Kardashian

She's a longtime fan of the game and self-professed 'most competitive' Kardashian.

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The Future of Gaming Starts With 5G. Here’s Why

According to Yvette Martinez-Rea, 5G will enable faster speeds, higher fidelity and higher quality, all altering how we stay connected and entertained

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Creating a Winning Brand Presence in the Metaverse: Insights From Vans and Roblox

Insights From Vans and Roblox at Adweek's Elevate: Mobile Gaming summit.

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Molson Coors’ Secrets to Successful Sports Fantasy Gaming Partnerships

Creating meaningful experiences for consumers that can result back to your vision is key.