Mobile gaming marketing is a different sort of beast altogether and often takes many forms. And while the main goal of many mobile gaming marketing campaigns is simply to generate an increase in player spending, some strategies focus on completely different goals, such as engaging users or increasing player retention. Overall, the mobile game marketing landscape is tricky, competitive and requires great strategizing. After all, the gamer audience comprises a wide range of consumer groups and demographics, so many facets of mobile game marketing must be developed to ensure an effective campaign. Adweek's Mobile Gaming category explores these unique marketing strategies and why a brand's understanding of its audience plays a critical role in a successful campaign.

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Precise Gaming Advertising Platform Helps Cartoon Network Target Kid Gamers

The Warner Bros. Discovery campaign resulted in 5,400 hours of branded engagement time.

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Rob Gronkowski Will Get a Second Chance at Kicking Glory in FanDuel’s Super Bowl 58 Campaign

Wieden+Kennedy ads give the champion tight end another chance at a field goal after last year's miss secured more bettors for the online sportsbook.

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This Gaming Company Takes an Anti-AI Stance in Latest Ad

Bots have been purposefully introduced into mobile games, but transparent disclosures are lacking.

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Candy Crush’s Immersive Ads Bring Puzzles Into the Real World

Ads by BBH London demonstrate what players love about Candy Crush through the use of practical effects.

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The Cultural Evolution of Gaming

More people are playing games than ever before, and video games are crucial to the global cultural conversation.

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Explore How Brands Can Win at Gaming

Adweek's latest virtual event explores how brands use data to create engaging ads and unforgettable experiences.

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Your Crocs Can Now Take You Into the World of Minecraft

The AR-powered gaming experience can be accessed by scanning a special pair of clogs.

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Video Games Are More Than a Hobby. But Do You Speak Gamer?

Creative advisory firm Open World aims to connect brands with gaming's Gen Z audience.

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How Video Game Experiences Help Brands Steer Purchase Decisions

Research from SuperAwesome outlines that more parents seek their children's views before buying

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Royal Match Players Become Actual Royalty in Dream Games Ad

The campaign created by House 337 aims to grow the popular app's audience.

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How King Is Growing Candy Crush Through Creator Partnerships

The game is seeking the next generation of players through its engagement strategy.

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Recently Fired Nick Fury Meets His Replacement in Ad for Mobile Game Marvel Snap

Samuel L. Jackson reprises his heroic role in new work from Mischief @ No Fixed Address.

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Meghan Trainor’s Next Music Video Will Debut in Candy Crush Saga

Grammy-winning pop star Meghan Trainor is releasing her new single, “Made You Look,” exclusively through mobile game Candy Crush Saga.

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As Candy Crush Turns 10, Game Takes the Obsession of Its Players to a Global Stage

Candy Crush has launched a global campaign to celebrate the viral game's 10th anniversary.