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How King Is Growing Candy Crush Through Creator Partnerships

The game is seeking the next generation of players through its engagement strategy.

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Recently Fired Nick Fury Meets His Replacement in Ad for Mobile Game Marvel Snap

Samuel L. Jackson reprises his heroic role in new work from Mischief @ No Fixed Address.

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Meghan Trainor’s Next Music Video Will Debut in Candy Crush Saga

Grammy-winning pop star Meghan Trainor is releasing her new single, “Made You Look,” exclusively through mobile game Candy Crush Saga.

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As Candy Crush Turns 10, Game Takes the Obsession of Its Players to a Global Stage

Candy Crush has launched a global campaign to celebrate the viral game's 10th anniversary.

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New York Liberty and Xbox Expand Alliance to Amplify Women’s Sports Via Roblox Activation

The metaverse basketball court merges gaming and the WNBA.

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KitKat Challenges Gen Z to a Staring Contest With Cats, Owls and Goats

The game is powered through AI tech and will be promoted across the brand's social media channels.

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Why Pick’em Is Key to Blizzard’s Overwatch League Strategy

The betting-adjacent tool is more often used in sports.

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The New ‘Gen Z Shopper’ Opportunity in Mobile Gaming

The G-Shopper is a futurist, highly proficient in new gaming formats and considered a brand evangelist.

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Online Casinos Join the Streaming Wars With Branded Live Dealers

Betting apps have a new way to 'tell a story' and create the atmosphere of a casino floor.

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Sonic the Hedgehog Teams With Candy Crush to Promote Movie Sequel

The event will be released prior to the film, running through the game for a five-day-period.

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Coca-Cola Hits Reset Button in Global Esports Deal With Riot Games

The soft drink giant shows off new skills after past missteps in reaching gamers.

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Luna, Amazon’s First Cloud Gaming Service, Rolls Out Across U.S.

The platform added three new gaming channels ahead of launch.

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Gaming at the Heart of the Metaverse

'The Godmother of the Metaverse' offers insights into how gaming plays a critical role in web 3.0 and the next evolution of our digital lives.

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Bringing a Passionate PC-First Audience to Mobile

On using authenticity to expand the League of Legends ecosystem.

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Harnessing the Power of Engagement in Mobile Gaming

Marketers from Zynga and e.l.f. Beauty discuss how they drove KPIs by leveraging the interactivity of mobile games.