The Warner Bros. Discovery campaign resulted in 5,400 hours of branded engagement time.
Honing strategies to keep gamers engaged.
Wieden+Kennedy ads give the champion tight end another chance at a field goal after last year's miss secured more bettors for the online sportsbook.
Bots have been purposefully introduced into mobile games, but transparent disclosures are lacking.
Ads by BBH London demonstrate what players love about Candy Crush through the use of practical effects.
More people are playing games than ever before, and video games are crucial to the global cultural conversation.
Adweek's latest virtual event explores how brands use data to create engaging ads and unforgettable experiences.
The AR-powered gaming experience can be accessed by scanning a special pair of clogs.
Creative advisory firm Open World aims to connect brands with gaming's Gen Z audience.
Research from SuperAwesome outlines that more parents seek their children's views before buying
The campaign created by House 337 aims to grow the popular app's audience.
The game is seeking the next generation of players through its engagement strategy.
Samuel L. Jackson reprises his heroic role in new work from Mischief @ No Fixed Address.
Grammy-winning pop star Meghan Trainor is releasing her new single, “Made You Look,” exclusively through mobile game Candy Crush Saga.
Candy Crush has launched a global campaign to celebrate the viral game's 10th anniversary.