Announcing! Brandweek is headed to Phoenix, Arizona this September 23–26. Join us there to explore the future of marketing, discover cutting-edge strategies and network with the best in the business.
The spot features soccer star Lionel Messi, actor Jason Sudeikis and NFL Hall of Fame quarterback Dan Marino, who are enjoying a day at the beach when Messi has the opportunity to show off his soccer skills to beachgoers.
Superior Beach was created by Wieden + Kennedy New York and directed by Adam Berg.