Michelob Ultra Takes Lionel Messi to the Beach in Super Bowl Ad

Lionel Messi, Jason Sudeikis and Dan Marino star in the 60-second spot

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Michelob Ultra will make its ninth consecutive Super Bowl appearance in 2024 with a 60-second ad titled “Superior Beach.”

The spot features soccer star Lionel Messi, actor Jason Sudeikis and NFL Hall of Fame quarterback Dan Marino, who are enjoying a day at the beach when Messi has the opportunity to show off his soccer skills to beachgoers.

Superior Beach was created by Wieden + Kennedy New York and directed by Adam Berg.

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