Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Brewing giant AB InBev will run three ads in the Super Bowl this year. Michelob Ultra and Bud Light will get 60-second spots, while Budweiser will get a 30-second ad featuring its Clydesdales.
Though the company no longer has exclusivity in the alcohol category, it is still the biggest alcohol advertiser in the game so far this year with two and a half minutes of total advertising among the three brands.
Anheuser-Busch has been producing Super Bowl commercials for nearly five decades, and even though its flagship Budweiser has 30 seconds less in ad buys during the game, the brewer is still this year’s biggest Super Bowl advertiser within the beer and alcohol beverage industry.
“The Super Bowl is advertising’s biggest moment, and our goal is to once again captivate our audience when the world is watching,” said Kyle Norrington, chief commercial officer at Anheuser-Busch, in a statement.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in