Super Bowl

Anheuser-Busch Ends 34-Year Run as the Super Bowl's Exclusive Alcohol Advertiser

The brewer will still run ads in the game, but rivals will be able to join for the first time since 1989

The decision gives competitors Heineken and Molson Coors the option to run national Super Bowl ads for the first time since the '80s.Photo Illustration: Adweek; Getty Images, Anheuser-Busch
Headshot of Mollie Cahillane Headshot of Paul Hiebert
By Mollie Cahillane & Paul Hiebert

June 16, 2022

Anheuser-Busch has been the Super Bowl’s sole alcohol advertiser for more than three decades, locking up category exclusivity for each game since 1989—until now.

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Headshot of Mollie Cahillane

Mollie Cahillane

Mollie is Adweek's reporter covering the business of connected TV.

Headshot of Paul Hiebert

Paul Hiebert

Paul Hiebert is Adweek's senior reporter covering CPG companies and the broader business of commerce.

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