Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
For the past two years, Google has used its Super Bowl spot to tout the capabilities of its Pixel camera, including its Real Tone skin representation feature and the ability to fix mistakes (or delete entire people) in photographs. For 2024, the trend continues, with Google highlighting its Guided Frame accessibility tool in a 60-second spot titled “Javier in Frame.”
Directed by blind filmmaker Adam Morse, the ad follows a blind man named Javier who uses the Pixel’s AI-powered Guided Frame feature to document important moments in his life, from finding love to having a child.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in