LA Kings Use Augmented Reality to Ask 'Where's Bailey?'

The hockey mascot will be hidden in an AR-enabled mural at every Kings home game

The Los Angeles Kings will engage hockey fans in a new way during home games, partnering with Mercury Insurance and creative agency Ayzenberg Group to launch the Where’s Bailey? AR experience at Crypto.com Arena.

The augmented reality game challenges fans to find the Kings’ mascot, a lion named Bailey, hiding in a mural designed by artist Nigel Sussman, which will be on display near the Team LA store on the arena’s main concourse. Fans can scan a QR code on the mural to load a web-based AR experience that brings the mural to life.

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