Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
To promote the release of rapper 21 Savage’s latest album, american dream, on Jan. 12, Epic Records partnered with creative company Mojo Supermarket to release an augmented reality TikTok filter intended to be used by immigrants.
The Dare to Dream filter can be accessed by searching TikTok’s Effects menu. The filter will first prompt the user to answer whether they’re an immigrant, and if they select “Yes,” a preview from the american dream album will play as graphics inspired by a green card and an animated picture of the artist appear on the screen through augmented reality.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in