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Ahead of Super Bowl 58 on Feb. 11, augmented reality company Blippar worked with Snickers and The Mars Agency to launch a new Snickers and NFL Rookie Mistake augmented reality experience. This is a follow-up to the Rookie Mistakes AR experiences that have launched over the last two years.
People can visit Snickers’ NFL site to load the AR experience on their mobile device and flick a football through a goal post to spawn a Misfortune Teller booth in the world in front of them.