Snickers and NFL Encourage Fans to Share Their 'Rookie Mistakes' in AR

Fans can win a trip to the 2024 Super Bowl

Save 50% on your Social Media Week pass! Join leading brands and agencies in NYC this April 9–11 to learn about emerging trends, tools and strategies. Register now—savings expire Dec. 11.

For the second year in a row, augmented reality company Blippar worked with The Mars Agency to bring an augmented reality experience to the Snickers and NFL “Rookie Mistake” campaign.

This year, shoppers can scan a QR code on specially marked Snickers bars, select Snickers Ice Cream bars and in-store displays to load an augmented reality experience featuring Pittsburgh Steelers linebacker TJ Watt, who sits inside a Misfortune Teller booth. 

Watt will ask people to confess one of their “rookie mistakes” before giving them a fortune card that allows them to submit their mistake for a chance to win weekly prizes and a trip to Super Bowl 2024 in Las Vegas in February.

“Blippar has teamed up with The Mars Agency to redefine the NFL game day experience for Snickers,” said Keith Curtin, chief revenue officer at Blippar.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in