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After winning the coveted Film Grand Prix at Cannes Lions for the comedic spot “R.I.P. Leon,” Apple continues the “Relax, It’s iPhone” campaign by slowing it way down.
The new ad, “Tractor,” follows a similar model of using humor to cleverly showcase an iPhone feature.
Set to Ludacris’ track “Two Miles An Hour,” the minute-long film depicts a weathered farmer very slowly driving a tractor that drags an enormous pumpkin down an empty road, passing only scrub and cows.
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