CeraVe's Super Bowl Follow-Up Is a Romcom Trailer With a Bizarre Twist

Like its viral campaign for the Big Game, the skin care brand leaned into entertainment and influencer activity

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After its viral Super Bowl campaign featuring actor Michael Cera, skin care brand CeraVe is again blurring the lines between advertising and entertainment with a movie trailer for a romantic comedy.

The trailer previews a fake film, The One Under the Sun, that has all the makings of a Netflix romcom sensation, with a woman looking for love that is not just “another summer fling.” But the video instead spoofs tropes of the genre, revealing a matchmaker who’s actually a dermatologist. 

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