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Are we not entertained? Well, yes, we were entertained. But first, let’s address the elephant in the room: We’re grading on a curve for our list of the best Super Bowl 58 commercials.
There were almost too many celebrities to count, with uneven results—Beyonce! Scorsese! Posh and Becks! ScarJo! And too many meh ads, those that played it safe and landed near the forgettable middle rather than taking creative risks and rising to the top.
Harsh question: Will anyone be talking about the Bud Light or Pringles or BetMGM ads a year from now? A week from now?
Clever, cheeky and silly ruled the day, and there’s a reason why marketers consistently go for the funny bone given the celebratory vibe of what’s become a national holiday.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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