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Weeks of speculation that actor Michael Cera is the founder of skin care brand CeraVe have culminated in a Super Bowl ad that reveals it was all an elaborate prank.
The L’Oréal brand’s first Super Bowl campaign, developed by WPP and led by agency Ogilvy, has taken an unconventional route involving bizarre public appearances by Cera, rumors circulating on social media about the actor becoming a skin care influencer, and publications trying to piece together the mystery of whether he actually invented the moisturizer.
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