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NBCUniversal is adding to its ad sales leadership.
Top line
In the latest TV advertising industry shakeup, Alison Levin, Roku’s head of global media revenue, is exiting the company to join NBCUniversal as president of advertising and partnerships. In addition, Karen Kovacs is being elevated to president of client partnerships.
Both execs will report to Mark Marshall, NBCU’s advertising and partnerships global chairman.
Between the lines
In the role, which kicks off next month, Levin will have oversight of all initiatives for NBCU ad sales across national, local, SMB growth, Peacock, sports, and the Olympics and Paralympics.
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