How to Design an Optimal Ad Pod to Improve Impact

Exclusive: FreeWheel's Viewer Experience Lab and MediaScience on crafting a viewer-first experience

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The advertising viewer experience is about to get better.

Today, ad-tech platform FreeWheel, along with audience research firm MediaScience, released new findings from the Viewer Experience Lab initiative, with the latest report revealing how publishers can optimize ad breaks to create more brand impact and better viewer sentiment.

“With so much choice for consumers on how and where they engage with content, it’s more important than ever that platforms prioritize the viewer,” Mark McKee, general manager of FreeWheel, said in a statement.



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