NBCU's New AI-Driven Ad Offering Looks to Bring Cross-Platform Targeting Precision

Ad sales chief Mark Marshall calls One Platform Total Audience a 'game-changer'

NBCUniversal’s One Platform is looking to be a one-stop shop for targeted advertising.

Ahead of the Consumer Electronics Show (CES) this week, NBCUniversal is unveiling One Platform Total Audience, which the company touts as its next step in cross-platform, audience-based advertising. With the offering, marketers can take advantage of NBCU’s AI-driven planning and activation tech, leveraging the company’s new investments in automation and data to provide deduplicated reach through a single buy across linear and streaming. 

“We’ve

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