GroupM’s Kirk McDonald Discusses the Future of Thoughtful Connectivity and Relevance
Around six months into his new role, GroupM North America CEO Kirk McDonald is looking ahead at what the changes of 2020 mean for the year ahead.
What Made Virtual CES Successful for One Fitness Company
After globally launching Apple Watch and Garmin wearable support for the Wondercise fitness service in October 2020, we felt we were finally at the right stage to showcase ourselves at [...]
Streaming’s Surge Fuels Frantic Measurement Updates, but a Solution Remains Elusive
Fragmented viewership and privacy questions are complicating much-needed measurement fixes.
These Tech Tools Are Shaping the Future of Retail
Adweek spoke to leaders in the retail space to get a better understanding of what innovations to expect in 2021.
Map a Purpose Journey With Love and Growth, Says Microsoft
Looking at Microsoft’s advertising, it’s apparent that the tech giant is a fan of purpose. Some of the brand’s more eye-catching and prominent work includes 2018’s campaign for the Xbox [...]
Survey Says: ‘Meh’ to Trump’s Brand; Super Bowl Advertisers’ Biggest Challenge: Thursday’s First Things First
Welcome to First Things First, Adweek’s daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer [...]
How to Handle Marketing This Week; Netflix Tops 200M subscribers: Wednesday’s First Things First
Welcome to First Things First, Adweek’s daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer [...]
At CES 2021, Marketers Discuss Pandemic-Related Trends—and What to Expect Next
Execs from Uber Eats, TikTok and Bank of America shared a virtual stage this week.
These 5 Priorities Reshaped Walmart’s Business in 2020
How America's largest retailer faced two reckonings: the pandemic and racial justice.
‘Some Form of Programmatic’ Is the Future of All Advertising, Says Marc Pritchard
Leaders from P&G, NBCU and The Trade Desk on the fundamental changes rocking the ad industry.
WandaVision Ushers In Streaming’s Franchise-Dominated Future
Entertainment giants are eager to leverage beloved intellectual property to keep fans tuned in—and paying.
4 Health Innovations From CES 2021 Influenced by the Pandemic
The conference goes virtual for the first time in its history due to Covid-19.
Taco Bell Learns: Captions Matter; A Cheesy Crime: Friday’s First Things First
As Taco Bell Brings Back Potatoes, a Plant-Based Partnership With Beyond Is in the Works Yesterday, Taco Bell announced the impending introduction of plant-based menu items, which it will launch [...]
Next-Tech Leaders Share How They’re Navigating Rapidly Changing Consumer Needs at CES 2021
Digital brands must prove that they really understand Gen Z.
Trump’s Great Deplatforming; The World’s Most Expensive Art Piece: Thursday’s First Things First
Welcome to First Things First, Adweek’s daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer [...]