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CES
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IBM Watson Advertising
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Alt Image Text

At CES 2021, Marketers Discuss Pandemic-Related Trends—and What to Expect Next

By Kathryn Lundstrom

8 hours ago

Execs from Uber Eats, TikTok and Bank of America shared a virtual stage this week.

Alt Image Text

These 5 Priorities Reshaped Walmart’s Business in 2020

By Lisa Lacy

10 hours ago

How America's largest retailer faced two reckonings: the pandemic and racial justice.

Alt Image Text

‘Some Form of Programmatic’ Is the Future of All Advertising, Says Marc Pritchard

By Andrew Blustein

12 hours ago

Leaders from P&G, NBCU and The Trade Desk on the fundamental changes rocking the ad industry.

Alt Image Text

WandaVision Ushers In Streaming’s Franchise-Dominated Future

By Kelsey Sutton

16 hours ago

Entertainment giants are eager to leverage beloved intellectual property to keep fans tuned in—and paying.

Alt Image Text

4 Health Innovations From CES 2021 Influenced by the Pandemic

By Breana Mallamaci

17 hours ago

The conference goes virtual for the first time in its history due to Covid-19.

Alt Image Text

Taco Bell Learns: Captions Matter; A Cheesy Crime: Friday’s First Things First

By Jess Zafarris

19 hours ago

As Taco Bell Brings Back Potatoes, a Plant-Based Partnership With Beyond Is in the Works Yesterday, Taco Bell announced the impending introduction of plant-based menu items, which it will launch [...]

Alt Image Text

Next-Tech Leaders Share How They’re Navigating Rapidly Changing Consumer Needs at CES 2021

By Emmy Liederman

1 day ago

Digital brands must prove that they really understand Gen Z.

Alt Image Text

Trump’s Great Deplatforming; The World’s Most Expensive Art Piece: Thursday’s First Things First

CES

By Jess Zafarris

2 days ago

Welcome to First Things First, Adweek’s daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer [...]

Alt Image Text

Philo, Which Streams Discovery’s Cable Networks, Isn’t Worried About Discovery+

By Mollie Cahillane

2 days ago

Philo differentiates itself from other virtual MVPD options with its focus on entertainment and lifestyle programming, but could it face competition from newly launched streamer Discovery+?

Alt Image Text

How to Reduce AI Bias Like Google Does

By Patrick Kulp

2 days ago

Google's head of product inclusion shares AI advice at CES.

Alt Image Text

Warner Bros.’ Simultaneous Film Releases Need New Success Metrics, CEO Says

By Kelsey Sutton

2 days ago

Streaming-centered releases require a 'whole different set of criteria' to replace opening weekend box-office results.

Alt Image Text

CES 2021: What Happened in Vegas Stays on Pinterest

By David Cohen

2 days ago

The platform helped brands create decks, talks and videos to virtually re-create the experience.

Alt Image Text

Lockdown-Driven OTT Growth a ‘Double-Edged Sword’ for Streamers

By Kelsey Sutton

2 days ago

Changing consumer expectations bring new challenges, execs say at CES 2021.

Alt Image Text

How Dick’s Sporting Goods Thrived During the Pandemic

Commerce

By Lisa Lacy

3 days ago

“The future of malls still obviously impacts us, but we've been thankfully sort of immune from that short-term effect,” she said.

Alt Image Text

6 Retail Trends to Expect in 2021

Commerce

By Lisa Lacy

3 days ago

Retail trends to shape 2021, via CES.

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