Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
For every 10 people flying any given Delta Air Lines flight, just four are members of the airline’s loyalty program, SkyMiles.
A stat like that underscores the opportunity for the airline to grow its first-party data and provide a rich in-flight experience. One way it’s doing that is by offering free Wi-Fi and other in-flight entertainment options for SkyMiles members.
According to Delta CMO Tim Mapes, “40% of any given plane are SkyMiles members, 60%, therefore aren’t, which is a huge growth opportunity,” he told Adweek following Thursday’s announcement here at CES.
“When we know you are a member of the SkyMiles program, we’re then able to more directly interact with you via your text or your email,” he said.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Spring Special
Save 30% Off an ADWEEK Subscription Today!
Already a member? Sign in