Delta Air Lines Is Creating an In-Flight Media Hub to Grow Its Customers on the Ground

Just 40% of a flight's passengers are SkyMiles members

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For every 10 people flying any given Delta Air Lines flight, just four are members of the airline’s loyalty program, SkyMiles.

A stat like that underscores the opportunity for the airline to grow its first-party data and provide a rich in-flight experience. One way it’s doing that is by offering free Wi-Fi and other in-flight entertainment options for SkyMiles members.

According to Delta CMO Tim Mapes, “40% of any given plane are SkyMiles members, 60%, therefore aren’t, which is a huge growth opportunity,” he told Adweek following Thursday’s announcement here at CES.

“When we know you are a member of the SkyMiles program, we’re then able to more directly interact with you via your text or your email,” he said.

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