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Sir Martin Sorrell brought along about 40 of his Monks to Las Vegas last week.
The founder and executive chairman of S4 Capital, the parent company of integrated agency Media.Monks, says a return to CES allowed for valuable face time with clients and partners.
50% of revenue is driven by tech clients including Meta, Logitech, Amazon and Epic Games. “They know we have a different model and they find that inherently attractive,” he said.
Sorrell and Media.Monks co-founder Wesley ter Haar sat down with Adweek Saturday as the four-day tech conference drew to a close.
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