How Hollywood Is Grappling with the Rise of Generative AI in TV and Movies

Machine learning could be a key tool for the industry, but it's raised questions about fairness

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As artificial intelligence’s ability to produce realistic imagery and video, the television and movie industries are starting to wrestle with questions about what this new technology means for the future of video production.

At the Consumer Electronics Show in Las Vegas this year, Hollywood insiders and AI experts discussed how emerging tech like voice cloning, more realistic-looking language dubbing, de-aging and content generation could change how movies, television shows and commercials are made. The conversation came as Silicon Valley investors have come to see generative AI as a bright spot in an otherwise economically challenged tech landscape, likely to reach a turning point in terms of its commercial feasibility in the coming year.




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