Disney Kicks Off Upfront Season With New Advertising Offerings

The company unveiled a slate of products and formats at its Tech and Data Showcase

Disney took advantage of CES to host its fourth annual Tech and Data Showcase on Wednesday, kicking off the 2024 TV upfront season.

In front of executives from brands, marketers, and advertisers, the House of Mouse debuted a slate of products like new shoppable offerings and the global ability to buy inventory across both Hulu and Disney+. Rita Ferro, president of global advertising at The Walt Disney Company, credited the innovations to the company’s tech stack.

“We

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in