FX and Hulu Try to Win Super Bowl With Colossal Shōgun Ad

The companies are betting big on the upcoming series

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No offense to the Kansas City Chiefs, the San Fransisco 49ers and even Taylor Swift—but FX and Hulu are trying to win the Super Bowl all by themselves.

On Sunday, the companies bet big on the upcoming series Shōgun by rolling out a 30-second second quarter Big Game ad for the show ahead of its Feb. 27 premiere.

The series has been in the works for years and is already the most expensive in FX history, so what’s another $7 million-ish for an ad?

See the Shōgun Big Game spot below:

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