Exclusive: Amazon to Sunset Freevee, Streamlining Its Ad and Product Efforts

The service has become redundant following the introduction of ads to Prime Video

Amazon is planning to sunset its free, ad-supported television application Freevee in the coming weeks, according to three people familiar with the strategy—part of a broader effort to focus its advertising and product efforts on Prime Video, which launched an ad-supported tier in January.

The exact date for the closure depends on a handful of ongoing factors, but it will likely shutter during the second quarter, potentially before the NewFronts begin in late April, according to two people familiar with the matter.

“If

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