Exclusive: Amazon to Sunset Freevee, Streamlining Its Ad and Product Efforts

The service has become redundant following the introduction of ads to Prime Video

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Amazon is planning to sunset its free, ad-supported television application Freevee in the coming weeks, according to three people familiar with the strategy—part of a broader effort to focus its advertising and product efforts on Prime Video, which launched an ad-supported tier in January.

The exact date for the closure depends on a handful of ongoing factors, but it will likely shutter during the second quarter, potentially before the NewFronts begin in late April, according to two people familiar with the matter.




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