Prime Video Ad Tier CPMs 'Far More' Competitive Than Netflix's at Launch

Buyers share that Prime Video is coming to market with CPMs in the mid-to-low $30s

Prime Video’s ad tier is on the way, and Amazon is trying to make advertisers and viewers an offer they can’t refuse.

The company is offering lower ad prices than competitors at launch Jan. 29 and projecting massive reach thanks to a plan that automatically enrolls consumers, according to several media buyers familiar with talks.

Prime Video is coming to market with CPMs (cost per thousand viewers reached) in the mid-to-low $30 range, which is in line with prices for its Thursday Night Football inventory, according to two buyers with knowledge of the offering.

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