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The Media Rating Council has granted measurement company Comscore national accreditation.
Top line
Ahead of the 2024 upfronts, Comscore will be able to tout accreditation for the Total Household Rating and Average Audience estimates in both its national and local TV Time-Based Grid reports.
Between the lines
This makes Comscore the only measurement company accredited for local TV measurement and also leveraging “big data” science and methodology.
“Achieving MRC accreditation is a banner moment for Comscore, and positions us as the only accredited company for ‘big data’ reporting for both local TV and at the national level using the same methodology.
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