Margaret Jobling says marketers need to learn to sell themselves internally in tough times.
The multiyear agreement covers linear and streaming data across the U.S., Mexico and Poland.
The assembly will create measurement certification and a unified streaming viewership dataset.
The company is the latest supporter of the cookie-less identifier.
The company said the offering provides a consistent, comparable and deduplicated view across screens.
The agreement follows the media company's test-and-learn for alternative measures of video ad performance.
The partnership will help accelerate cross-screen measurement.
The current evaluation process is causing dissatisfaction for both clients and agencies.
OMG is the first agency partner to integrate with the media company’s Hispanic data.
The Currency Council will transact on real dollars.
The Media Rating Council's audit committee also said a Monday meeting with the measurement company has been delayed.
The streaming service hired five new executives in the department.
The findings were broken up into three categories: Impact, Growth, Advantage.
The measurement company’s viewing data will be used in HMG’s management platform.
Maggie Zhang joined the company as it moves into the next phase of its certification framework.