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NBCU Sets iSpot.tv as First Alternative Measurement Partner

Q1 trial to include Super Bowl 56 and Winter Olympics; Publicis Media first holding company to test new currency.

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WarnerMedia Sets Comscore, iSpot.tv and VideoAmp for Its Measurement Alternative

Nielsen among the companies that don’t make the cut—at least for now.

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Comscore Creates Its Own Unified Measurement Offering to Rival Nielsen’s

Called Comscore Everywhere, it will roll out this year.

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NBCUniversal Creates Cookie-Free, First-Party Identity Platform for Marketers

Called NBCUnified, it draws on the company’s access to 150 million unique individual IDs.

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Are You Ready to Get Serious About Attention?

It’s time all brands, media networks and publishers answer the existential industry question.

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Nielsen’s TV Measurement Woes Continue As It Admits OOH Undercounting Since 2020

The company blamed a software issue for the error.

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Execs Grade the TV Industry on How It Tackled Measurement Problems This Year

Network presidents, buyers and ad sales chiefs weigh in on one of their biggest challenges.

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Nielsen Debuting First Version of Nielsen One Cross-Platform Metric Next Month

Disney, Magna among 10 initial agency, advertiser and publisher participants.

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ViacomCBS, Dentsu Partner on VideoAmp Data Trials With OpenAP’s New XPm Framework

Q1 pilot marks big step forward in use of alternate currency to Nielsen.

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OpenAP Unveils Cross-Platform Measurement Framework for 2022 Broadcast Season

XPm serves as "the pipes" from TV networks to multiple measurement companies, OpenAP CEO David Levy said.

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Is Your Brand Living Rent-Free in Consumers’ Minds?

Why you should be including mental availability in your brand metrics.

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Nielsen Will Measure TV Audiences For Individual Ads in C3 Overhaul

Preparations for the new metric begin in early 2022, but a switch isn’t expected until 2024.

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Netflix Officially Switches Viewing Metrics, Unveils Weekly Top 10 Lists

Data is based on total hours streamed, not number of households tuning in.

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CIMM CEO Jane Clarke Announces Retirement

Jon Watts has been named managing director.

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Comscore and Nielsen Square Off as Measurement Fallout Continues

Top executives take shots at one another in dueling remarks.