Evolve to a Member Services Model for More Precise Targeting and Measurement
The inconvenient reality of digital advertising is that most brands have to settle for reaching some, but not all, users in their target audience.
3 Concrete Ways to Measure Experiential Effectiveness
Technology has fundamentally changed our ability to gather data from experiences, making it easier to measure the effectiveness of activities, both for people who participate and those who are reached [...]
Prime Video Comes to Freevee While Fire TV Gets FAST at NewFronts
Amazon Ads unveiled a host of new offerings.
Why Nielsen Isn’t Joining TV’s Latest Measurement Collaboration
The U.S. Joint Industry Committee is preparing to answer the company's concerns.
‘KFC Origins’ Campaign Grew Brand Perception and Performance
The Havas Paris campaign has been named Kantar's most effective TV work for 2022.
How Cadbury’s ‘Garage’ Became One of the Most Effective Ads of the Year
"Garage" is the fourth installment of the brand's campaign around generosity.
Nielsen Regains National Accreditation After 2021 Suspension
The Media Rating Council announced the reinstatement ahead of the 2023 upfronts.
Attribution Will Make or Break Retail Media
The onus is on networks to measure the value of their data for advertisers.
What Buyers and TV Insiders Really Think About the Top Measurement Companies
From who's the best to work with—to what still needs improvement.
Analyzing Measurement’s ‘Critical’ Role in 2023 Upfront Negotiations
After '12 months of false starts,' TV insiders say it's time to get down to business.
Inside the TV Industry’s Numbers-Crunching to Build Its Multicurrency Future
With upfronts looming, there’s a new set of measurement obstacles to navigate this year.
Nielsen CEO David Kenny on Nielsen One Learnings, Reaccreditation and What’s Next
The brand is working to win back the industry's trust after a rocky few years.
How the Big Measurement Companies Actually Measure Up
From Comscore to VideoAmp, a breakdown of the landscape's key players.
How Measurement Is Evolving—and What Everyone’s Still Getting Wrong
Plus, what’s top of mind for the industry heading into upfront talks.
Netflix Adding Media Quality Measurement Thanks to DoubleVerify and IAS Partnerships
The integrations help verify the viewability and traffic validity of ads.