NBCU Sets iSpot.tv as First Alternative Measurement Partner
Q1 trial to include Super Bowl 56 and Winter Olympics; Publicis Media first holding company to test new currency.
WarnerMedia Sets Comscore, iSpot.tv and VideoAmp for Its Measurement Alternative
Nielsen among the companies that don’t make the cut—at least for now.
Comscore Creates Its Own Unified Measurement Offering to Rival Nielsen’s
Called Comscore Everywhere, it will roll out this year.
NBCUniversal Creates Cookie-Free, First-Party Identity Platform for Marketers
Called NBCUnified, it draws on the company’s access to 150 million unique individual IDs.
Are You Ready to Get Serious About Attention?
It’s time all brands, media networks and publishers answer the existential industry question.
Nielsen’s TV Measurement Woes Continue As It Admits OOH Undercounting Since 2020
The company blamed a software issue for the error.
Execs Grade the TV Industry on How It Tackled Measurement Problems This Year
Network presidents, buyers and ad sales chiefs weigh in on one of their biggest challenges.
Nielsen Debuting First Version of Nielsen One Cross-Platform Metric Next Month
Disney, Magna among 10 initial agency, advertiser and publisher participants.
ViacomCBS, Dentsu Partner on VideoAmp Data Trials With OpenAP’s New XPm Framework
Q1 pilot marks big step forward in use of alternate currency to Nielsen.
OpenAP Unveils Cross-Platform Measurement Framework for 2022 Broadcast Season
XPm serves as "the pipes" from TV networks to multiple measurement companies, OpenAP CEO David Levy said.
Is Your Brand Living Rent-Free in Consumers’ Minds?
Why you should be including mental availability in your brand metrics.
Nielsen Will Measure TV Audiences For Individual Ads in C3 Overhaul
Preparations for the new metric begin in early 2022, but a switch isn’t expected until 2024.
Netflix Officially Switches Viewing Metrics, Unveils Weekly Top 10 Lists
Data is based on total hours streamed, not number of households tuning in.
CIMM CEO Jane Clarke Announces Retirement
Jon Watts has been named managing director.
Comscore and Nielsen Square Off as Measurement Fallout Continues
Top executives take shots at one another in dueling remarks.