NBCU Fuels Advertisers’ Olympic-Sized Appetites for Programmatic and Shoppable Food Delivery
At One24, the company highlighted generative AI, shoppable capabilities and measurement enhancements.
Comscore Gains National Accreditation for TV Household-Level Measurement
The Media Rating Council accredited Comscore for local and national TV using big data.
Retail Media’s New Secret Weapon Is Incremental ROAS
Traditional metrics may not accurately reflect the impact of new brand initiatives.
Retail Media Measurement Must Extend Beyond Search and Across Channels
Lookback periods should vary by platform and channel.
Physical Retail Is the New TV
We are one step closer to the in-store equivalent of Nielsen TV ratings.
How to Adjust—and Measure—Your Content Strategy for Google’s SGE
Google’s Search Generative Experience is still very much in its infancy, but brands need to take its evolutionary shifts seriously.
Walmart-Vizio Deal Exposes Fragility in Measurement Market
The Walmart-Vizio deal has ACR impact at streaming measurement companies.
Edward Norton on Ad-Supported Streaming’s Influence on Programming Decisions
Podcast: Norton and PepsiCo leader Kalen Thornton on TV measurement..
Here’s What to Know About Nielsen Suing VideoAmp
Measurement giant Nielsen sues rival VideoAmp.
Nielsen Expands OOH Panel in Push for Complete U.S. Household Coverage
Measurement company Nielsen is expanding its OOH coverage in quest for all U.S. households.
So You’ve Built a Loyalty Program. How Do You Measure Success?
If a program isn’t driving business value, it’s time to adjust your strategy.
No Long-Tail Publishers, CPMs or CPAs: What Digital Advertising Should Leave Behind in 2024
Metrics like CPA and CPM are less fit for a world without third-party cookies.
How to Design an Optimal Ad Pod to Improve Impact
Exclusive: FreeWheel's Viewer Experience Lab and MediaScience on crafting a viewer-first experience.
Exclusive: New Firm Deep Blue Shakes Up Women’s Sports and Entertainment Landscape
Founded by Giant Spoon's Laura Correnti, Deep Blue wants to be the agency of record for women's sports.
How Domino’s and Expedia Use Attention to Improve Campaign Effectiveness
GumGum’s Mindset Platform increased ROAS for early adopters Expedia and Domino's.