NatWest CMO: Effectiveness Is Key to Boosting Marketing’s Credibility
Margaret Jobling says marketers need to learn to sell themselves internally in tough times.
Nielsen and Netflix Expand Partnership for Global Measurement
The multiyear agreement covers linear and streaming data across the U.S., Mexico and Poland.
OpenAP and Programmers March Toward Multiple Currencies, Form Joint Committee
The assembly will create measurement certification and a unified streaming viewership dataset.
Paramount Advertising Looks to Scale Identity on CTV With Unified ID 2.0
The company is the latest supporter of the cookie-less identifier.
Nielsen Announces Launch of Nielsen One Ads for Campaign Measurement
The company said the offering provides a consistent, comparable and deduplicated view across screens.
Warner Bros. Discovery and VideoAmp Reach Deal for Audience Measurement
The agreement follows the media company's test-and-learn for alternative measures of video ad performance.
Disney and VideoAmp Team Up for Clean Room Integration
The partnership will help accelerate cross-screen measurement.
CMOs Aren’t Convinced Their Agency KPIs Stack Up
The current evaluation process is causing dissatisfaction for both clients and agencies.
TelevisaUnivison Partners With Omnicom for Hispanic Household Data Graph
OMG is the first agency partner to integrate with the media company’s Hispanic data.
NBCUniversal Partners With Top Brands to Transact on New Currencies
The Currency Council will transact on real dollars.
Nielsen’s Accreditation Status Remains Suspended By MRC
The Media Rating Council's audit committee also said a Monday meeting with the measurement company has been delayed.
Netflix Builds Up Advertising Team Days Before New AVOD Tier Launches
The streaming service hired five new executives in the department.
TikTok Unveils TikTok Works Set of Third-Party Measurement Studies
The findings were broken up into three categories: Impact, Growth, Advantage.
Samba TV Lands First Big 5 Agency Integration With Havas Media Group
The measurement company’s viewing data will be used in HMG’s management platform.
NBCUniversal Boosts Measurement Team in Push Towards Alternative Currencies
Maggie Zhang joined the company as it moves into the next phase of its certification framework.