Nielsen Will Start Measuring Streaming More Like Linear TV
The new ratings system will break down OTT viewership by audiences and dayparts across both subscription and free services.
LinkedIn Updates Its Measurement Efforts
The professional network detailed its work with IAS, DoubleVerify, MRC.
Networks Mull Next Steps After Nielsen Declines Demands for a Third-Party Audit
The Video Advertising Bureau has been seeking a retroactive pandemic audience recount after suggesting the measurement firm's numbers were too low.
AB InBev and Dentsu Look for Better Ways to Gauge Consumer Attention
The aim of the brewing giant is to achieve a return proportional to its investment.
Politics Aside, At Least Folks Are Focused on the USPS – Let’s Keep It Up
The United States Postal Service (USPS) is a vital institution in our economy, democracy, and history – and future. It provides for confidential communication in a timely and affordable manner, [...]
Influencer Marketing Can Have Great ROI and You can Prove It
In my previous post, I discussed how influencer marketing will become a prominent marketing tactic in 2020. In this post, I would like to share what is working and what influencer [...]
For Measurement-Oriented Marketers: The Best of ‘Here’s What Counts,’ 2019
Over the past year, “Here’s What Counts” opined on several topics. But the ones that gained the most traction involved Gen Z’s views on privacy, social media data collection, and [...]
Purging (and Blocking) Bot Traffic From Email Reporting Metrics
How many “fake” email metrics are out there — spurious traffic measured in opens, clickthroughs, and other engagement metrics? How many of these email reporting metrics may be built into [...]
4 Tips Aimed at Defending Digital Marketing’s Value
For B2B marketing, it isn't always as easy to quantify success as we would like, even with the near-infinite measurability of digital marketing. Here are ideas for defending your digital [...]
How to Use Google Analytics to Improve Google Ads Performance
Google Analytics can be a treasure trove of information to help improve the performance of your Google Ads campaigns. However, trying to figure out all of the the various metrics [...]
Political Marketing That’s Fooling Some of the People, Some (or All) of the Time
Increasingly unable to escape the deluge of hysterical ill-directed political marketing that is overflowing my inbox, I’ve jealously started wondering what Key Performance Indicators (KPIs) are guiding these communications consultants [...]
3 Ways to Better Manage Marketing Automation So the ‘Shiny Object’ Doesn’t Stab You
I presented at the All About Marketing Tech Virtual Conference & Expo on the topic of targeting and automation. One of the themes I hit upon was about how companies [...]
Why KPIs Lack Insight and What Marketers Can Do About It
I have a love-hate relationship with KPIs. When done right, they are mission-critical to defining success and can focus the organization on the right priorities. When chosen poorly, KPIs can [...]
Viewability: How to Act on This Gift to Advertisers and Return to Advertising Transparency
Viewability and engagement signals provide advertisers with the right tools to measure ad effectiveness and to determine whether or not they're spending their media dollars effectively. Two of the most [...]
Nostalgic for the Future: Data That is ‘Close to You’
Last week, I had a dream — and in it, Karen Carpenter and I were friends. The following night, I had a similar dream — and this time it was [...]