Exclusive: New Firm Deep Blue Shakes Up Women's Sports and Entertainment Landscape

Founded by Giant Spoon's Laura Correnti, Deep Blue wants to be the agency of record for women's sports

There’s a new player in town.

Giant Spoon partner Laura Correnti is set to shake up the women’s sports world by launching Deep Blue Sports + Entertainment, a new firm that wants to become the agency of record in women’s sports.

The firm will provide agency services that include platform development and brand strategy, media investment, brand partnership, ad campaign and content development, media content and strategy development, experiential marketing and analytics and measurement framework—and that’s just the start.

Correnti—a 2023 Adweek Champion of Change—will serve as CEO of Deep Blue while continuing as a partner at Giant Spoon.

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