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An Inside Look at Giant Spoon's Colossal Empire State Building Stranger Things Activation

The agency made a giant portal to the Upside Down to promote season 4 of the hit Netflix show

The Empire State Building with a light show and animation to promote season 4 of Stranger Things — Giant Spoon worked with Netflix on a giant activation for Stranger Things 4 that was projected on the side of the Empire State Building.Jules Slutsky

By Kyle O’Brien

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The Empire State Building has seen a lot in its near century history in the middle of Manhattan, from temporarily being the tallest building in the world to being a tethering spot for airships and an unfortunate crash site for a B-52 bomber. The famed art deco building has also been the setting for many a movie, from King Kong’s fateful climb to Independence Day’s obliteration and the romantic climax of Sleepless in Seattle.

But the Empire State Building had never seen the likes of what happened the night of May 26, when a portal to the Upside Down opened up on the south side of the building and signaled a start to the latest season of Stranger Things.

The

Kyle O’Brien

Kyle O’Brien is a staff reporter for Adweek and editor of AgencySpy.

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