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Two measurement rivals are taking things to court.
What’s happening
On Wednesday, measurement giant Nielsen filed a suit in Delaware District Court against VideoAmp for patent infringement, alleging the rival measurement company violated two technology patents recently issued to Nielsen. The patents relate to the methods and apparatus for determining the duration of viewing sessions.
Why is this happening?
In a statement to ADWEEK, Nielsen said it “takes great pride in our work to develop leading technologies and processes that deliver trusted audience measurement to our customers.”
“As is standard business practice, we will continue to vigorously defend our intellectual property rights to the fullest extent possible,” the statement continued.
Basically,
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