A+E Networks Measures Up at Upfront With 2,500 Hours of Content, New Measurement Tool

The multiplatform company partners with the likes of Tom Hanks, Reese Witherspoon and more

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For this year’s upfront season, A+E Networks is making sure its content measures up.

Today, A+E Networks kicks off its virtual upfront presentation to advertisers, promoting more than 2,500 hours of new, multiplatform content across its portfolio—in addition to a new measurement-focused initiative called InterAction.

“A+E continues to move forward with intention and pace in the ever-evolving media landscape, bringing forth premium quality content for viewers and innovative solutions for advertising partners,” Paul Buccieri, president and chairman of A+E, said in a statement.



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