Nationwide CMO Ramon Jones Built Trust—and Accountability—During a Pandemic 

The Brand Genius honoree and evp helped drive the insurance brand to record sales

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Ramon Jones has followed his company’s “Nationwide is on your side” jingle-turned-mantra throughout his 23 years with the insurance brand, but didn’t begin actively defending the thesis until six years ago when he switched from Nationwide’s operations side to marketing. His career evolved from working in a call center as an underwriter and hearing people on the other end of the line dealing with catastrophe to taking the CMO chair in 2019 and trying to build public trust just before the world plunged into a pandemic. 

“It’s a noble cause,” Jones said.



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This story first appeared in the July 2023 issue of Adweek magazine. Click here to subscribe.