Marketing success stories don’t typically happen overnight. They’re the result of sustained brand-building efforts mixed with just the right amount of performance marketing. While a new chief marketer can have an immediate impact, the effect they’ll have on a brand is often seen over time.
That’s why this year’s prestigious Brand Genius awards are honoring a group of top marketers who have delivered long-term success for some of the world’s leading brands. Adweek selected 11 marketing decision-makers across sectors like tech, entertainment, logistics, beauty and insurance.