Microsoft CMO Chris Capossela Is a Master at Navigating Technology Upheaval 

The Brand Genius honoree focuses on the big picture—not ‘bright, shiny objects’ like ads

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If you’d been lucky enough to catch Bill Gates on the talk circuit in the 1990s, you might also have noticed a fresh-faced assistant at his side, often carrying a canvas bag stuffed with books about everything from China to the U.S. military to how to improve your bridge game. That tenderfoot was Chris Capossela, just a few years out of Harvard, and working “the first job I’ve ever had outside of my family’s restaurant,” as he recalled.

Was there coding? Yeah.

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This story first appeared in the July 2023 issue of Adweek magazine. Click here to subscribe.