Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Understanding customer use cases is a core part of a marketing strategy, but JPMorgan Chase CMO Carla Hassan is the rare Fortune 500 executive who can recall these kinds of customer success stories offhand.
This is because Hassan’s imperative is customer centricity. Much of the work she’s done on behalf of the brand centers on customers, and specifically the small-business owners and entrepreneurs who rely on the financial institution for backing. That includes Access Trax, a company founded by Kelly Twichel that makes outdoor experiences accessible for people with disabilities.
“It’s
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in