Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
The first-ever Lego toy might be unrecognizable to current players: It was a wooden duck, fashioned in a workshop opened by Danish carpenter Ole Kirk Christiansen in 1932. The plastic brick—now the cornerstone of the brand—wasn’t introduced until 1949.
Today, Lego is known for the colorful bricks that generations of children have spilled onto their bedroom floors, building from their imaginations. But Lego is also a line of theme parks, a film franchise, video games, a reality TV competition, a kids TV series, a magazine, apps—and soon, a metaverse experience.
That
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in