Shannon Ryan Shines at Telling the Stories of Disney’s Top Storytellers

The Brand Genius honoree makes a marketing splash across the company’s linear and streaming platforms

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If you’ve seen a marketing campaign from Disney in the last few years, chances are Shannon Ryan has had her hand in it.

Since she joined the company in 2019, Ryan’s marketing purview has expanded to include ABC Entertainment, ABC News, Freeform, Onyx Collective, Disney Television Studios, Disney Branded Television, National Geographic and Hulu’s overall brand. As the company’s president of marketing for Disney Entertainment Television, she oversees the campaigns for more than 200 titles, including hit shows like Only Murders in the Building, Abbott Elementary and The Handmaid’s Tale. 




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This story first appeared in the July 2023 issue of Adweek magazine. Click here to subscribe.