Marketing and sales are two fundamental pieces of the advertising pie. Adweek’s Marketing and Sales page is dedicated to the changes, shake-ups, and other news across these industries, including the movers and shakers themselves. This page is full of powerful resources and includes long-form pieces on bridging the gap between marketing and sales, avoiding marketing pitfalls, and how brands of all sizes leverage different marketing types to create engaging experiences.

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Inside Unilever’s Reorganization: Media Mix Modeling and Cross-Disciplinary Marketing Hubs

The CPG giant turned to Mindshare to fine-tune its online media investments and marketing structure.

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With Personalization, Sales Needs to Catch Up to Marketing

Digital sales rooms can supercharge your go-to-market efforts.

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Your Organization Needs an Updated Revenue Model to Align Under

The funnel's oversimplification can work against success.

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Veuve Clicquot’s CMO Is ‘Obsessed’ With Bringing More Depth to the Champagne House

The LVMH brand is turning the legacy of its founder into a purposeful marketing strategy.

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When Does It Make Sense to Centralize Your Marketing Department?

Brands are under pressure to justify spend on resource where tech may support them

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Want to Engage Your Customers? Align Marketing and Sales Strategies

Research from Gartner discovered a disconnect between the sales and marketing departments.

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Hearst Reorganizes Its Sales Structure, Centering Categories Over Publishers

The move aims to allow the company to work more easily with advertisers.

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Tailor Your Content, Media and Messaging With Intent Data

Account-based marketing needs these signals from clients and prospects to stay as efficient as possible.

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The C-Suite Is Finally Embracing Account-Based Marketing. Now What?

CMOs should focus on these three actions in 2023 to build an effective strategy.

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Infographic: Not Texting? You’re Missing Out on Sales

Acceptance of SMS marketing is nearly universal. Here's how to do it right.

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Infographic: How to Win Gen Z and Millennial Shoppers’ Loyalty

What modern shoppers want from retailers and brands.

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A Government Asking Brands to Cut Marketing Spend Shows ‘Lack of Understanding’

The ad industry perhaps unsurprisingly reacted negatively to the report over a forthcoming campaign targeting brands to cut ad spend and reduce prices.

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As Outkast Teaches, Marketing Should Drive Action

In just 10 words, André 3000 gets distracted marketers back on track.

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How to Bridge the Gap Between Marketing and Sales

Despite similar aims and their efforts relying on each other’s support, they often operate independently, without access to crucial insights.

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The Great CMO Resignation? Patrick McLean Exits Walgreens After Two Years

The drugstore chain confirmed his departure but isn't commenting on interim steps.