As Outkast Teaches, Marketing Should Drive Action
In just 10 words, André 3000 gets distracted marketers back on track.
How to Bridge the Gap Between Marketing and Sales
Despite similar aims and their efforts relying on each other’s support, they often operate independently, without access to crucial insights.
The Great CMO Resignation? Patrick McLean Exits Walgreens After Two Years
The drugstore chain confirmed his departure but isn't commenting on interim steps.
China Leads on Social Commerce. Can Western Brands Catch Up?
Deft's Ian Crocombe looks East to help brands up their social game.
True Loyalty Rewards for Restaurants Comes Via Texting
Mobivity reports a 44% lift in visits by diners who subscribed to text messages.
Avoid These Partnership Marketing Pitfalls
There’s an understandable impulse, when a company enters the partnership marketing space for the first time, to start small. But there are two reasons why this isn’t an ideal approach [...]
How Brands Can Leverage Nostalgia for Modern Success
Why are we enamored with the past?
Reddit Accelerates European Growth With Sales Hires From Facebook and Verizon
Reddit has begun to scale its advertising offer across Europe with the appointments of David Trencher and Maria Purcell to lead local teams focusing on retail, tech, gaming and finance [...]
Carolyn Everson Joins Former Facebook Exec Fidji Simo at Instacart
Social media platform loses another respected leader to the grocery delivery app.
How Small Brands Turn Customer Feedback Into Marketing Strategies
DTC marketers are listening, from focus groups to surveys and Instagram polls.
A Decade In, Designer Todd Snyder Has Perfected the Art of a Brand Mashup
The designer perfected his crossover marketing formula as head of menswear design at J.Crew.
UK CBD Brand Love Hemp Follows UFC Tie-Up With Senior Marketing Hires
Stephen White and Steve Horan spent two decades at retailer JD Sports.
The Strength of the Virgin Brand Is About to Face a Legal Test
After a broken partnership, a lawsuit argues the Virgin name lost value in the pandemic.
“What Were They Thinking?” Finds a New Home in BRAND United
Last week I shared the news of the four-year anniversary of "What Were They Thinking?" and asked "What's next?" Well, I'm happy to announce that we just recently refreshed BRAND [...]
Money Talks: It’s Past Time That Marketers Reconsider Reward-Based Promotions
Recently, Bill Warshauer provided Target Marketing readers with a timely reminder of the efficacy of reward-based promotions and their utility in replacing discounts in the promotional mix. Now let's take [...]