Alt Image Text

Infographic: How to Win Gen Z and Millennial Shoppers’ Loyalty

What modern shoppers want from retailers and brands.

Alt Image Text

A Government Asking Brands to Cut Marketing Spend Shows ‘Lack of Understanding’

The ad industry perhaps unsurprisingly reacted negatively to the report over a forthcoming campaign targeting brands to cut ad spend and reduce prices.

Alt Image Text

As Outkast Teaches, Marketing Should Drive Action

In just 10 words, André 3000 gets distracted marketers back on track.

Alt Image Text

How to Bridge the Gap Between Marketing and Sales

Despite similar aims and their efforts relying on each other’s support, they often operate independently, without access to crucial insights.

Alt Image Text

The Great CMO Resignation? Patrick McLean Exits Walgreens After Two Years

The drugstore chain confirmed his departure but isn't commenting on interim steps.

Alt Image Text

China Leads on Social Commerce. Can Western Brands Catch Up?

Deft's Ian Crocombe looks East to help brands up their social game.

Alt Image Text

True Loyalty Rewards for Restaurants Comes Via Texting

Mobivity reports a 44% lift in visits by diners who subscribed to text messages.

Alt Image Text

Avoid These Partnership Marketing Pitfalls

There’s an understandable impulse, when a company enters the partnership marketing space for the first time, to start small. But there are two reasons why this isn’t an ideal approach [...]

Alt Image Text

How Brands Can Leverage Nostalgia for Modern Success

Why are we enamored with the past?

Alt Image Text

Reddit Accelerates European Growth With Sales Hires From Facebook and Verizon

Reddit has begun to scale its advertising offer across Europe with the appointments of David Trencher and Maria Purcell to lead local teams focusing on retail, tech, gaming and finance [...]

Alt Image Text

Carolyn Everson Joins Former Facebook Exec Fidji Simo at Instacart

Social media platform loses another respected leader to the grocery delivery app.

Alt Image Text

How Small Brands Turn Customer Feedback Into Marketing Strategies

DTC marketers are listening, from focus groups to surveys and Instagram polls.

Alt Image Text

A Decade In, Designer Todd Snyder Has Perfected the Art of a Brand Mashup

The designer perfected his crossover marketing formula as head of menswear design at J.Crew.

Alt Image Text

UK CBD Brand Love Hemp Follows UFC Tie-Up With Senior Marketing Hires

Stephen White and Steve Horan spent two decades at retailer JD Sports.

Alt Image Text

The Strength of the Virgin Brand Is About to Face a Legal Test

After a broken partnership, a lawsuit argues the Virgin name lost value in the pandemic.