Inside Unilever’s Reorganization: Media Mix Modeling and Cross-Disciplinary Marketing Hubs
The CPG giant turned to Mindshare to fine-tune its online media investments and marketing structure.
With Personalization, Sales Needs to Catch Up to Marketing
Digital sales rooms can supercharge your go-to-market efforts.
Your Organization Needs an Updated Revenue Model to Align Under
The funnel's oversimplification can work against success.
Veuve Clicquot’s CMO Is ‘Obsessed’ With Bringing More Depth to the Champagne House
The LVMH brand is turning the legacy of its founder into a purposeful marketing strategy.
When Does It Make Sense to Centralize Your Marketing Department?
Brands are under pressure to justify spend on resource where tech may support them
Want to Engage Your Customers? Align Marketing and Sales Strategies
Research from Gartner discovered a disconnect between the sales and marketing departments.
Hearst Reorganizes Its Sales Structure, Centering Categories Over Publishers
The move aims to allow the company to work more easily with advertisers.
Tailor Your Content, Media and Messaging With Intent Data
Account-based marketing needs these signals from clients and prospects to stay as efficient as possible.
The C-Suite Is Finally Embracing Account-Based Marketing. Now What?
CMOs should focus on these three actions in 2023 to build an effective strategy.
Infographic: Not Texting? You’re Missing Out on Sales
Acceptance of SMS marketing is nearly universal. Here's how to do it right.
Infographic: How to Win Gen Z and Millennial Shoppers’ Loyalty
What modern shoppers want from retailers and brands.
A Government Asking Brands to Cut Marketing Spend Shows ‘Lack of Understanding’
The ad industry perhaps unsurprisingly reacted negatively to the report over a forthcoming campaign targeting brands to cut ad spend and reduce prices.
As Outkast Teaches, Marketing Should Drive Action
In just 10 words, André 3000 gets distracted marketers back on track.
How to Bridge the Gap Between Marketing and Sales
Despite similar aims and their efforts relying on each other’s support, they often operate independently, without access to crucial insights.
The Great CMO Resignation? Patrick McLean Exits Walgreens After Two Years
The drugstore chain confirmed his departure but isn't commenting on interim steps.