Avoid These Partnership Marketing Pitfalls
There’s an understandable impulse, when a company enters the partnership marketing space for the first time, to start small. But there are two reasons why this isn’t an ideal approach [...]
How Brands Can Leverage Nostalgia for Modern Success
Why are we enamored with the past?
Reddit Accelerates European Growth With Sales Hires From Facebook and Verizon
Reddit has begun to scale its advertising offer across Europe with the appointments of David Trencher and Maria Purcell to lead local teams focusing on retail, tech, gaming and finance [...]
Carolyn Everson Joins Former Facebook Exec Fidji Simo at Instacart
Social media platform loses another respected leader to the grocery delivery app.
How Small Brands Turn Customer Feedback Into Marketing Strategies
DTC marketers are listening, from focus groups to surveys and Instagram polls.
A Decade In, Designer Todd Snyder Has Perfected the Art of a Brand Mashup
The designer perfected his crossover marketing formula as head of menswear design at J.Crew.
UK CBD Brand Love Hemp Follows UFC Tie-Up With Senior Marketing Hires
Stephen White and Steve Horan spent two decades at retailer JD Sports.
The Strength of the Virgin Brand Is About to Face a Legal Test
After a broken partnership, a lawsuit argues the Virgin name lost value in the pandemic.
“What Were They Thinking?” Finds a New Home in BRAND United
Last week I shared the news of the four-year anniversary of "What Were They Thinking?" and asked "What's next?" Well, I'm happy to announce that we just recently refreshed BRAND [...]
Money Talks: It’s Past Time That Marketers Reconsider Reward-Based Promotions
Recently, Bill Warshauer provided Target Marketing readers with a timely reminder of the efficacy of reward-based promotions and their utility in replacing discounts in the promotional mix. Now let's take [...]
Will Isolation Kill Creativity and Innovation — Or Reinvigorate Us?
As the pandemic continues to isolate many, we have to wonder if this isolation will eat away at our creativity and innovation — the fuel that great marketers live off [...]
Are You Prepared to Handle the Oncoming Martech Consolidation?
For those marketers who rely on marketing technologies while navigating an industry landscape that changes almost daily, here are four considerations to make when adapting to the oncoming martech consolidation.
The Art of the Virtual Pitch, Part 2: Prepping the Creative Brief and Getting to Work
This is Part 2 of a 4-part series on The Art of the Virtual Pitch. Let’s cover what happens after you’ve accepted the RFP, and now need to develop your [...]
3 Marketing Tactics for Credit Unions to Win Over Millennials
Credit unions offer a better deal for Millennials than any other financial institution, but to win them over, your marketing must embody and convey those advantages.
How to Justify Your Marketing Budget to Management
Even in the best of times, getting approval for your marketing budget can be a difficult task, particularly if yours is a complex sale and tracking direct attribution is fuzzy.