Why Omnicom Media Group Now Manages Business Development for All Its Agencies

It's eliminated siloed business operations and introduced new group-level branding

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Media agencies don’t want to be media agencies anymore, and they haven’t for a while.

Omnicom Media Group (OMG), the Omnicom subsidiary that oversees the holding company’s media agencies OMD, PHD and Hearts & Science, is the latest example of how media agencies are shapeshifting.

In recent years, OMG leadership implemented a series of organizational changes that made it easier for the group to offer more to its clients. It rolled out centers of excellence that support each of its agencies, and pulled on Annalect’s engineering prowess to build its proprietary Omni

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