Driving relevance means driving growth. Join global brands and industry thought leaders at Brandweek, Sept. 11–14 in Miami, for actionable takeaways to better your marketing. 50% off passes ends April 10.
A stay-at-home parent with young children and an elementary school teacher may use the same Clorox product, but prefer different advertisements.
The brand needed to find a way to reach individual consumers with customized messaging, but before July 2020, when it consolidated all media with Omnicom’s largest media agency, OMD, it relied on disconnected data to plan and execute on its media strategy. The Clorox marketing team used syndicated data from companies like MRI to understand target audiences’ purchase behavior, and its agencies tapped into data on media consumption habits.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in