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Holding company agencies sprawl, rife with redundancies and complexity that leave clients with questions. While some of its competitors execute mergers to tackle that challenge, Omnicom Media Group (OMG) has found its own solution: the agency-as-a-platform (AaaP) model.
Simply put, the group wants the market to view it as a platform—a multifaceted and flexible organization equipped to address clients’ most complex issues using a combination of technology and tools available across all its agencies.
This summer, OMG formalized its AaaP model by restructuring its new business operations under OMG.