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Spotify’s media review has concluded today with the account awarding global media duties to Publicis Media.
The agency has created a bespoke team, Publicis OneVibe, to service the account. It’s a variation of Publicis Media’s “Power of One” model, which taps agency talent from across its media brands.
The global advisory MediaSense kicked off the review in mid-2023. Today, Spotify notified both Publicis and the incumbent, IPG Mediabrands’ UM. Neither agency could be reached for comment before this story’s publication.
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