The Big Idea in Advertising Isn't Dead. It's Just Better Informed

Those are just some of the big ideas that have inspired consumers over the last 80 years. Without them, modern advertisers wouldn’t have a compass for their own journeys.

In a 1972 article called How to Create Advertising That Sells, ad icon David Ogilvy stated: “Unless your advertising is built on a big idea, it will pass like a ship in the night.”

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Ogilvy was one of the original big idea guys, and his work for Schweppes, Hathaway, Rolls-Royce and other brands helped him and his fellow Mad Men transform the global advertising industry by putting forth smart ideas that spoke to human truths.

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