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Having Beyoncé as the star of your Super Bowl ad doesn’t automatically make it a winner. Wait, yes it does.
Aside from having one of music and pop culture’s biggest stars as the center of the Verizon campaign, global agency Ogilvy helped win the night with two other national ads from CeraVe and Dove, along with two spots in the Canadian broadcast and two smart ads from Total by Verizon and Audi in the Spanish-language broadcast on Univision.
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